Causes That Matter, Companies that Do good

About Us

We are artist-entrepreneurs, whose life together revolves around our epic love affair, family and work. Together, we have founded over a dozen companies, all organized around causes that matter. In addition to offering quality products that make people’s lives better, our companies support orphanages world-wide, uplift inner-city youth, assist people who have developed addiction problems and heavily support the arts.

As creators of Lifebook, a personal development system that has helped thousands transform their lives from ordinary to extraordinary, we have discovered how to defy aging, experience long-lasting love, redefine education for their children and much more.

“Our purpose is to create the highest possible quality of life we can, for ourselves and the people we love, while helping others around us do the same.”

– Jon and Missy Butcher

The most extraordinary people in the world today don’t have a career.They have a mission.

Vishen Lakhiani, Founder of Mindvalley

Our Companies

  • Lifebook

    Lifebook is a complete life-development system for creating your very best life. We will guide you, step-by-step, as you define your ideal future and create a detailed plan to accomplish it. Lifebook has helped thousands of people take control of their own destiny.

  • Precious Moments

    For more than 30 years, Precious Moments products have been ambassadors of goodness and love. Our commitment to loving, caring and sharing has made Precious Moments one of the most widely recognized and well-loved brands of all time.

  • The Black Star Project

    At Artists for Addicts, our mission is to change the global conversation surrounding addiction from one of judgment to one of compassion, to provide addicts with recovery strategies that work – and to harness art as the force for getting it done.

  • Purity Organic Coffee

    At Purity, our mission is to craft the healthiest coffee. We make the world a better place through diligent research, continuous innovation, the highest product quality and raising consumer awareness on issues surrounding coffee and health.

Upcoming Events

Lifebook and Mindvalley

Changing the World
Together!

Lifebook and Mindvalley have teamed up to transform education on a global scale by providing innovative, holistic learning programs to people of all ages. Together, we stand for companies, products and ideas that push humanity forward and unleash the extraordinary in everyone. Join us at one of the upcoming events below!

We can change the world and make it a better place. It is in your hands to make a difference.

Nelson Mandela

Join Our Community

Sign up for our inspirational weekly emails and we’ll keep you up to date on our projects, causes and events.

At Purity, Our Mission is to Craft The World’s Healthiest Coffee

Working with our partner Maestro Cares, Purity Coffee helps improve the quality of life of Latin America’s most impoverished youth. We provide children in the coffee growing countries with basic needs, such as housing, nutrition, clean water, educational facilities and healthcare. By developing academic, recreational and agricultural programs for these children, we empower them to become self-sufficient members of society.

Category 13

Couples that Play Together, Stay Together

Category 13 is an exploration of the most powerful force available to a couple: the power of Intimate Connection. Harness the energy of passion, sensuality and romance to create the life you really want.


Love is everything it’s cracked up to be. It really IS worth fighting for, being brave for, risking everything for.

Erica Jong

What if ART could help heal addiction?

The Black Star Project

The Black Star Project proposes a new, more compassionate and effective way to view addiction… as a massive opportunity to heal, grow and transform as a human being. We offer a complete life-development solution that allows artists replace their addiction with a clear vision for their lives and a compelling purpose to fuel it.

Join Our Community

Sign up for our inspirational weekly emails and we’ll keep you up to date on our projects, causes and events.